SECTION 1: Mandatory IP Address Disclosure
Processing of Granular Technical Data (IP Addresses)
To facilitate a secure and high-performance advertising environment, we and our authorized advertising technology partners (including Google Ad Manager and its bidding partners) collect and process the full, unmasked Internet Protocol (IP) address of your device.
Purposes of Processing
Security and Fraud Prevention
We use the full IP address to identify and mitigate sophisticated invalid traffic (IVT), including botnets, click farms, and non-human interactions.
Precise Geolocation
We process the full IP address to determine your precise location (typically at the neighborhood or postal code level) in order to provide relevant local content and advertisements.
Ad Delivery and Attribution
We use this information to ensure that you do not see the same advertisement excessively (frequency capping) and to measure whether an advertisement resulted in a specific action.
Legal Basis (GDPR / EEA / UK)
Security and Fraud Prevention
We process this data based on Legitimate Interest (IAB TCF Special Purpose 2).
Precise Geolocation and Ad Personalization
We process this data only where you have provided Explicit Consent through our Consent Management Platform (IAB TCF Feature 3).
Data Sharing and Recipients
Your full IP address may be shared in real time with authorized third-party vendors through the advertising bidding process. These vendors are prohibited from using this information for any purpose other than those disclosed in this policy.
You may view the complete list of authorized partners through our Consent Management Platform (CMP).
Data Retention
IP addresses used for advertising purposes are generally anonymized or deleted by our partners within 9 to 18 months, in accordance with industry standards and Google’s data retention policies.
Your Rights and Opt-Out Options
California Residents (USA)
You may limit the use of your Sensitive Personal Information (including precise geolocation) through the appropriate link available on our website.
Global Users
You may withdraw consent for precise tracking at any time through the Privacy Settings or Cookie Settings section of this website.
SECTION 2: Comprehensive Privacy Policy Checklist
Specific Data Categories
- Does the policy explicitly list IP Addresses and Device Identifiers?
- Does it specify that Precise Location Data (latitude, longitude, or postal code) may be collected?
Purpose of Processing
- Is Fraud Detection listed as a reason for data collection?
- Is Personalized Advertising or Interest-Based Advertising clearly defined?
Third-Party Data Sharing Disclosure
- Does the policy state that data may be shared with Advertising Technology Providers and Demand-Side Platforms (DSPs)?
- Does the policy include a link to Google’s page: “How Google uses information from sites or apps that use our services”?
User Rights and Opt-Out Mechanisms
- Is there a clear explanation of how users can exercise their Right of Access or Right to Deletion?
- Is there an opt-out mechanism available for California residents where applicable?
Data Retention Transparency
- Does the policy specify how long advertising logs and user records are retained?
SECTION 3: Consent Management Platform (CMP) Configuration
To ensure compliance, the following signals should be enabled:
- IAB TCF Special Purpose 2: Security, fraud prevention, and debugging.
- IAB TCF Feature 3: Use of precise geolocation data.